A little off topic from the norm, but I was curious if you would share what software you use to drive the evilmadscience.com site? From first glance it looks like Joomla with an extension called Minicart from JoomlaTag.

My wife wants to start a online business and your shopping experience is clean, simple and elegant. I want to set up something similar.

Thanks

Thanks for the compliment! Much of the simplicity of experience comes from our using FoxyCart (http://www.foxycart.com/) for the eCommerce part. You're right that the site is built using Joomla, but what structure you build it on isn't necessarily important. There's a lot more going on behind the scenes as well--feel free to email us for some of the more nitty-gritty details.